Rational Collective was founded by ex-Red Bull and BBC Sport Executive Sharon Fuller to deliver specialist consultancy across the Sports Industry in Media, Rights, Content Creation and Innovation, Digital Product Development and supporting Athletes.

Working together with freelancers and partners across the World we have a range of commercial, technical and creative expertise who have worked with some of the World’s biggest agencies as well as the smallest start-ups.

We are no-nonsense.
We are pragmatic.
We are rational.